Employing machine learning for capturing COVID-19 consumer sentiments from six countries : a methodological illustration
Bodo B. Schlegelmilch, Kirti Sharma and Sambbhav Garg
| Year of publication: |
2023
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|---|---|
| Authors: | Schlegelmilch, Bodo B. ; Sharma, Kirti ; Garg, Sambbhav |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 5, p. 869-893
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| Subject: | Artificial neural network | Computer-aided analysis | Consumer sentiments | Cross-country comparisons | Multi-lingual tweets | Multi-media posts | PESTEL | Supervised machine learning | Text mining | Künstliche Intelligenz | Artificial intelligence | Neuronale Netze | Neural networks | Coronavirus | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Text | Verbrauchervertrauensindex | Consumer confidence index | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-06-2021-0194 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470099