Empowering CRM through business intelligence applications : a study in the telecommunications sector
Mohamed Al-Zadjali, Kamla Ali Al-Busaidi
| Year of publication: |
October-December 2018
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| Authors: | Al-Zadjali, Mohamed ; Al-Busaidi, Kamla Ali |
| Published in: |
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-0666, ZDB-ID 2194123-3. - Vol. 14.2018, 4, p. 68-87
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| Subject: | BI Applications | Business Intelligence | CRM | Knowledge Discovery | Beziehungsmarketing | Relationship marketing | Betriebliches Informationssystem | Business intelligence system | Data Mining | Data mining | Wissensmanagement | Knowledge management | Telekommunikation | Telecommunications | Softwareentwicklung | Software development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJKM.2018100105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011938713