Empowering the traveler : an examination of the impact of user-generated content on travel planning
Year of publication: |
May-June 2018
|
---|---|
Authors: | Mendes-Filho, Luiz ; Mills, Annette M. ; Tan, Felix B. ; Milne, Simon |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 4, p. 425-436
|
Subject: | User-generated content | empowerment | technology acceptance model | backpackers | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Kundenintegration | Customer integration | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing |
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