Empowerment and psychological ownership in brand communities : a pathway to brand advocacy
Jia-Wei Wu, Eugene Cheng-Xi Aw and Ian Phau
| Year of publication: |
2025
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|---|---|
| Authors: | Wu, Jia-Wei ; Aw, Eugene Cheng-Xi ; Phau, Ian |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 24.2025, 3, p. 153-183
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| Subject: | Brand advocacy | consumer behavior | customer citizenship behavior | empowerment | online brand community | psychological ownership | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2025.2525820 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015509247