Empowerment of cross-border e-commerce platforms for small and medium-sized enterprises : evidence from China
Zhigang Fan, Yansu Wang, and Zhenzhou Ying
| Year of publication: |
2023
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|---|---|
| Authors: | Fan, Zhigang ; Wang, Yansu ; Ying, Zhenzhou |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 30.2023, 1, p. 33-44
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| Subject: | Cross-border e-commerce platform | platform empowerment | small and medium-sized enterprises (SMEs) | strategic flexibility | KMU | SME | Electronic Commerce | E-commerce | China | Digitale Plattform | Digital platform | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2023.2175633 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290355