Enablers and inhibitors of advanced information technologies adoption by SMEs : An empirical study of auto ancillaries in India

Purpose – The auto ancillary industry in India has witnessed huge capacity expansion and modernization due to entry of foreign automobile manufacturers in the post liberalization era. In spite of potential benefits, the adoption of advanced IT among small to medium‐sized enterprises (SMEs) is low in India. There are several technological, economical and organizational factors that enable or inhibit the adoption of advanced IT. The primary objective of this research is to identify and evaluate the key factors that are enabling or inhibiting adoption of advanced IT in the Indian auto ancillary SMEs. Design/methodology/approach – In order to identify and evaluate the enablers and inhibitors, a detailed survey was carried out among registered Indian auto ancillary SMEs during 2010. Out of 584 registered SMEs, 110 owners/top managers of the SMEs responded to the survey. The data collected through the survey were analyzed using confirmatory factor analysis and multivariate regression to evaluate the influence of enablers and inhibitors of advanced IT adoption by the auto ancillary SMEs. Findings – The survey findings show that the level of advanced IT adoption in auto ancillaries is low with only 17 per cent of SMEs having adopted technologies. This study reveals that “perceived benefits” and “perceived competitive pressure” enable advanced IT adoption among auto ancillary SMEs in India. However, “lack of financial capacity”, “small scale operation and “lack of in‐house IT manpower” inhibit the adoption. It is also found that enablers such as “changes in business environment”, “IT experience of CEO/owner” and “increased information linkage with OEM/customer” do not have any influence on the adoption. Similarly in the case of inhibitors, “lack of IT Infrastructure” and “lack of information security” do not have significant association with IT adoption. Despite the positive external IT environment and recognition of benefits, advanced IT adoption by SMEs in the auto ancillaries is limited by lack of financial capabilities and in‐house IT human resources. Originality/value – This is one of the early papers that brings out the enablers and inhibitors of advanced IT adoption by auto ancillaries in India. Further, these factors are systematically analyzed to assess the relative importance with reference to the SMEs. The findings contribute to theory of IT adoption among SMEs, but more importantly to the SMEs in the auto ancillary, and policy makers and IT service providers who are likely to facilitate increased adoption.