Enablers of international product customisation strategy - a Swedish case
Daniella Fjellström, Aihie Osarenkhoe, Thomas Roe
| Year of publication: |
2023
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|---|---|
| Authors: | Fjellström, Daniella ; Osarenkhoe, Aihie ; Roe, Thomas |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 14.2023, 2, p. 240-276
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| Subject: | digitalisation | knowledge transfer | internationalisation | product customisation | Wissenstransfer | Knowledge transfer | Schweden | Sweden | Multinationales Unternehmen | Transnational corporation | Digitalisierung | Digitization | Mass Customization | Mass customization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBE.2023.129929 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014307311