Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data
Klaus Backhaus; Jörg Becker; Daniel Beverungen; Margarethe Frohs; Oliver Müller ...
| Year of publication: |
2010
|
|---|---|
| Authors: | Backhaus, Klaus ; Becker, Jörg ; Beverungen, Daniel ; Frohs, Margarethe ; Müller, Oliver |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 20.2010, 2, p. 131-146
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| Subject: | Maschinenbau | Machinery industry | Leistungsbündel | Bundling strategy | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Zahlungsbereitschaftsanalyse | Willingness to pay | Personalisierung | Personalization | Conjoint-Analyse | Conjoint analysis |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977233