Enacting customers : marketing discourse and organizational practice
Markus Fellesson
| Year of publication: |
2011
|
|---|---|
| Authors: | Fellesson, Markus |
| Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0956-5221, ZDB-ID 723269-X. - Vol. 27.2011, 2, p. 231-242
|
| Subject: | Kundenanalyse | Customer analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Theorie-Praxis-Verhältnis | Theory-practice divide | Soziale Wohnungspolitik | Social housing | Öffentlicher Nahverkehr | Local public transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160366