Encoding and media effects on consumer learning deficiencies in the elderly
Catherine A. Cole and Michael J. Houston
| Year of publication: |
1987
|
|---|---|
| Authors: | Cole, Catherine A. |
| Other Persons: | Houston, Michael J. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 1, p. 55-63
|
| Subject: | Werbemittel | Promotional materials | Altersgruppe | Age group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001020973