Encouraging brand attachment on consumer behaviour : Pet-friendly tourism segment
Helena Margarida Alves, Bruno Sousa, Aida Carvalho, Vasco Santos, Dias Lopes, Álvaro, Marco Valeri
| Year of publication: |
2022
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|---|---|
| Authors: | Alves, Helena Margarida ; Sousa, Bruno ; Carvalho, Aida ; Santos, Vasco ; Dias, Álvaro Lopes ; Valeri, Marco |
| Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 8.2022, 2, p. 16-24
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| Subject: | brand attachment | consumer behaviour | decision making | niche marketing | Pet-friendly | SmartPLS | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Markenartikel | Brand | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5281/ZENODO.7357978 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532283