Encouraging consumer charitable behavior : the impact of charitable motivations, gratitude, and materialism
Year of publication: |
July (II) 2018
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Authors: | Bock, Dora E. ; Eastman, Jacqueline Kilsheimer ; Eastman, Kevin L. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 150.2018, 4, p. 1213-1228
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Subject: | Materialism | Charitable behavior | Gratitude | Consumer behavior | Fundraising | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Charity | Motivation | Gemeinnützige Organisation | Charitable organization | Verhalten | Behaviour |
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