Encouraging extra-role behavior in a channel context: The role of economic-, social-, and justice-based sharedness mechanisms
| Year of publication: |
2010
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| Authors: | McDade, Sean ; Oliva, Terence A. ; Thomas, Ellen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 2, p. 195-202
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