Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity

Hans Ruediger Kaufmann (University of Nicosia, Cyprus), Agapi Manarioti (The Brand Love, Cyprus)

"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"--

MoreLess

Year of publication:	[2017]
Authors:	Kaufmann, Hans Rüdiger ; Manarioti, Agapi
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Online-Marketing \| Internet marketing \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing
Description of contents:	Table of Contents [gbv.de]

Extent:	ix, 222 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Research insights)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references
ISBN:	978-1-68318-012-8 ; 978-1-68318-017-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011636860