Encouraging pro-environmental consumption behaviour amongst Gen-Y consumers : right messages to different consumers?
Year of publication: |
2022
|
---|---|
Authors: | Nguyen Hung Vu ; Long Thanh Do ; Mai Thi Thu Le |
Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 14.2022, 4, p. 727-746
|
Subject: | Egoistic value | Environmental information exposure | Environmental value | Pro-environmental consumption behaviours | Social cognitive theory | Sustainable consumption | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Kognition | Cognition | Privater Konsum | Private consumption | Konsumtheorie | Consumption theory | Nachhaltige Entwicklung | Sustainable development | Nachhaltiger Konsum |
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