End-user contribution to logistics value co-creation : a series of exploratory studies
Year of publication: |
2015
|
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Authors: | Bahn, Kenneth D. ; Granzin, Kent L. ; Tokman, Mert |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 1, p. 3-26
|
Subject: | Bowersox functions | consumer logistics | grocery retailing | grocery shopping | Service-Dominant Logic | United States | value co-creation | Kundenintegration | Customer integration | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Logistik | Logistics | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | USA | Lebensmittelhandel | Food trade | Lieferantenmanagement | Supplier relationship management | Logistikunternehmen | Logistics provider | Kundenwert | Customer value | Lieferkette | Supply chain |
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