Ending the War Between Sales and Marketing - In many organizations, cultural and economic forces combine to create friction between salespeople and marketers. They bicker; they play the blame game; they undervalue one another's contributions -- All to the detriment of the organization. There are ways to increase the peace.
| Year of publication: |
2006
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|---|---|
| Authors: | Kotler, Philip ; Rackham, Neil ; Krishnaswamy, Suj |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2006, p. 68-79
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