Endogeneity and simultaneity in competitive pricing and advertising : a logit demand analysis
Pradeep K. Chintagunta; Vrinda Kadiyali; Naufel J. Vilcassim
| Year of publication: |
2006
|
|---|---|
| Authors: | Chintagunta, Pradeep K. ; Kadiyali, Vrinda ; Vilcassim, Naufel J. |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 79.2006, 6, p. 2761-2787
|
| Subject: | Marketingmanagement | Marketing management | Logit-Modell | Logit model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003420861