Endogeneity of marketing variables in multicategory choice models
Harald Hruschka
| Year of publication: |
2024
|
|---|---|
| Authors: | Hruschka, Harald |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 1861-8928, ZDB-ID 2059561-X. - Vol. 94.2024, 4, p. 639-657
|
| Subject: | Endogeneity | Market basket analysis | Marketing | Multicategory choice | Retailing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Einzelhandel | Retail trade |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11573-023-01179-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014546938