Endogeneity of store attributes in heterogeneous store-level sales response models
Harald Hruschka
| Year of publication: |
2012
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|---|---|
| Authors: | Hruschka, Harald |
| Published in: |
OR spectrum : quantitative approaches in management. - Berlin : Springer, ISSN 0171-6468, ZDB-ID 2073885-7. - Vol. 34.2012, 1, p. 199-214
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| Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Marktforschung | Market research | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009488298