Engagement behavior and financial well-being : the effect of message framing in online pension communication
Wiebke Eberhardt, Elisabeth Brüggen, Thomas Post, Chantal Hoet
| Year of publication: |
2021
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| Authors: | Eberhardt, Wiebke ; Brüggen, Elisabeth ; Post, Thomas ; Hoet, Chantal |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 2, p. 448-471
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| Subject: | Engagement | Financial services | Framing | Information acquisition | Pensions | Altersvorsorge | Retirement provision | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Finanzdienstleistung | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012591055