Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives - Fc;100
| Year of publication: |
2011
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|---|---|
| Authors: | Mollen, Anne ; Wilson, Hugh |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 51.2011, 5, p. 521-525
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