Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Kimberly A. Parker, Sarah A. Geegan, Samantha N. Pfeiffer, Ansley M. George, Danielle E. Jaffe, Adriane Grumbein, Sylvia Scheuer, Allison D. Brown
| Year of publication: |
2024
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|---|---|
| Authors: | Parker, Kimberly A. ; Geegan, Sarah A. ; Pfeiffer, Samantha N. ; George, Ansley M. ; Jaffe, Danielle E. ; Grumbein, Adriane ; Scheuer, Sylvia ; Brown, Allison D. |
| Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 29.2024, 1, Art.-No. e1816, p. 1-10
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| Subject: | donation | millennials | nonprofit organizations | nonprofits | relationship management theory | Nonprofit-Organisation | Nonprofit organization | Fundraising | Nonprofit-Management | Nonprofit management | Beziehungsmarketing | Relationship marketing | Nonprofit-Marketing | Nonprofit marketing | Junge Erwachsene | Young adults |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1816 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450569