Engaging consumers on new integrated multichannel retail settings : challenges for retailers
Eleonora Pantano; Milena Viassone
| Year of publication: |
2015
|
|---|---|
| Authors: | Pantano, Eleonora ; Viassone, Milena |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 25.2015, p. 106-114
|
| Subject: | Multichannel marketing | Retailing | Technology management | Shopping experience | Consumer behaviour | Cross-channel free riding | Konsumentenverhalten | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Trittbrettfahrerverhalten | Free rider problem | Marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313592