Engaging consumers with corporate social responsibility campaigns : the roles of interactivity, psychological empowerment, and identification
Sun Young Lee, Yeuseung Kim, Young Kim
| Year of publication: |
2021
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|---|---|
| Authors: | Lee, Sun Young ; Kim, Yeuseung ; Kim, Young |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 507-517
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| Subject: | Corporate social responsibility | Consumer participation | Perceived interactivity | Psychological empowerment | Consumer-company identification | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Arbeitspsychologie | Organizational psychology | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.05.062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012643835