Engaging customers in service creation: a theater perspective
| Year of publication: |
2005
|
|---|---|
| Authors: | Williams, Jacqueline A. ; Anderson, Helen H. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 19.2005, 1, p. 13-23
|