Engaging customers in the emerging countries : is that different?
Darshan A. Desai
| Year of publication: |
2012
|
|---|---|
| Authors: | Desai, Darshan A. |
| Published in: |
International journal of strategic change management : IJSCM. - Geneva : Inderscience Enterprises, ISSN 1740-2859, ZDB-ID 2194049-6. - Vol. 4.2012, 3/4, p. 266-280
|
| Subject: | Dienstleistungsgesellschaft | Service economy | Schwellenländer | Emerging economies | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Asien | Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756680