Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Minkyung Koo, Sharon Shavitt, Ashok K. Lalwani, Sydney Chinchanachokchai
| Year of publication: |
2020
|
|---|---|
| Authors: | Koo, Minkyung ; Shavitt, Sharon ; Lalwani, Ashok K. ; Chinchanachokchai, Sydney |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 4, p. 837-852
|
| Subject: | Brand loyalty | Brand switching | Culture | Familiarity seeking | Thinking styles | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markentreue | Kognition | Cognition | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494719