Engaging marginal stakeholders on social networking sites : a cross-country exploratory analysis among Generation Z consumers
Marco Valerio Rossi, Pasquale Sasso, Andrea Perna, Ludovico Solima
| Year of publication: |
2025
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| Authors: | Rossi, Marco Valerio ; Sasso, Pasquale ; Perna, Andrea ; Solima, Ludovico |
| Published in: |
Business ethics, the environment & responsibility. - Chichester : Wiley, ISSN 2694-6424, ZDB-ID 3059682-8. - Vol. 34.2025, 1, p. 155-173
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| Subject: | fast-fashion | Generation Z | marginal stakeholder | social media | social network | stakeholderengagement | value co-creation | Social Web | Social web | Stakeholder | Soziales Netzwerk | Social network | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/beer.12616 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015210863