Engaging millennials in an evolving web environment : some key points for e-retailers
Jasmine Yeap Ai Leen, Ramayah Thurasamy and Azizah Omar
| Year of publication: |
2012
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|---|---|
| Authors: | Yeap Ai Leen, Jasmine ; Ramayah T. ; Azizah Omar |
| Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 13.2012, 3, p. 111-117
|
| Subject: | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009563601