Engaging non-active consumers to use mobile financial services : a developed country perspective
Hanna Komulainen, Saila Saraniemi and Pauliina Ulkuniemi
| Year of publication: |
2019
|
|---|---|
| Authors: | Komulainen, Hanna ; Saraniemi, Saila ; Ulkuniemi, Pauliina |
| Published in: |
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour. - London : Routledge, ISBN 978-0-8153-8694-0. - 2019, p. 27-49
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung | Financial services | Entwicklungsländer | Developing countries | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Bargeldloser Zahlungsverkehr | Noncash payments |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012003442