Engaging online consumers with an interactive cost-per-action advertising model
B. Andrew Cudmore, Jenny McCoy, Joe Shuhy, and Jim Taylor
| Year of publication: |
2009
|
|---|---|
| Authors: | Cudmore, B. Andrew ; McCoy, Jenny ; Shuhy, Joe ; Taylor, Jim |
| Published in: |
Journal of internet commerce. - Binghamton, NY : Haworth Press, ISSN 1533-2861, ZDB-ID 21369008. - Vol. 8.2009, 3/4, p. 288-308
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| Extent: | Ill., graph .Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853585