Engineering's interactions with marketing groups in an engineering-driven organization
| Year of publication: |
1995
|
|---|---|
| Authors: | Elzinga, D.J. ; Horak, T. ; Lee, C.-Y. ; Bruner, C. ; Workman Jr, J.P. |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 1604387. - Vol. 42.1995, 2, p. 129-139
|