English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text
| Year of publication: |
2010
|
|---|---|
| Authors: | Gerritsen, Marinel ; Nickerson, Catherine ; van Hooft, Andreu ; van Meurs, Frank ; Korzilius, Hubert ; Nederstigt, Ulrike ; Starren, Marianne ; Crijns, Roger |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 23.2010, 4, p. 349-366
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