Enhancing Brand Equity Through Flow and Telepresence: A Comparison of 2D and 3D Virtual Worlds
| Year of publication: |
2011
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|---|---|
| Authors: | Nah, Fiona Fui-Hoon ; Eschenbrenner, Brenda ; DeWester, David |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, Minn : Soc, ISSN 0276-7783, ZDB-ID 4050897. - Vol. 35.2011, 3, p. 731-749
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