Enhancing brand image in the digital era : evidence from small and medium-sized enterprises (SMEs) in Indonesia
Tatik Suryani, Abu Amar Fauzi, Mochamad Nurhadi
| Year of publication: |
2021
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|---|---|
| Authors: | Fauzi, Abu Amar |
| Published in: |
Gadjah Mada international journal of business. - Yogyakarta, Indonesia : Faculty of Economics and Business, ISSN 1411-1128, ZDB-ID 2947129-1. - Vol. 23.2021, 3, p. 314-340
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| Subject: | website quality | social media quality | brand awareness | E-WOM | brand image | KMU | SME | Markenimage | Brand image | Social Web | Social web | Indonesien | Indonesia | Website | Markenführung | Brand management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22146/gamaijb.51886 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012872399