Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence
Robert Zimmermann, Daniel Mora, Douglas Cirqueira, Markus Helfert, Marija Bezbradica, Dirk Werth, Wolfgang Jonas Weitzl, René Riedl and Andreas Auinger
| Year of publication: |
2023
|
|---|---|
| Authors: | Zimmermann, Robert ; Mora, Daniel ; Cirqueira, Douglas ; Helfert, Markus ; Bezbradica, Marija ; Werth, Dirk ; Weitzl, Wolfgang ; Riedl, René ; Auinger, Andreas |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 2, p. 273-298
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| Subject: | Digital retail | Digital shopping assistant | Explainable artificial intelligence | Recommender systems | Retail sales | Künstliche Intelligenz | Artificial intelligence | Einzelhandel | Retail trade | Online-Handel | Online retailing | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-09-2021-0237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313367