Enhancing business performance of hotels : the role of innovation and customer orientation
Ursula Grissemann; Andreas Plank; Alexandra Brunner-Sperdin
| Year of publication: |
2013
|
|---|---|
| Authors: | Grissemann, Ursula ; Plank, Andreas ; Brunner-Sperdin, Alexandra |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 33.2013, p. 347-356
|
| Subject: | Hotellerie | Hotel industry | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Alpenraum | Alpine region |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009746346