Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Juhee Kang; Liang Tang; Ann Marie Fiore
| Year of publication: |
2014
|
|---|---|
| Authors: | Kang, Juhee ; Tang, Liang ; Fiore, Ann Marie |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 36.2014, p. 145-155
|
| Subject: | Facebook | Restaurant brand | Benefit | Community participation | Brand trust | Brand commitment | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markentreue | Brand loyalty | Vertrauen | Confidence | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010239303