Enhancing core technological, marketing and complementary competencies in promoting innovative performance
Tanja Rajkovič; Janez Prašnikar
| Year of publication: |
2011
|
|---|---|
| Authors: | Rajkovič, Tanja ; Prašnikar, Janez |
| Published in: |
People and sustainable organization/ Tomasž Kern ... (eds.). - Frankfurt am Main [u.a.] : Lang, ISBN 978-3-631-62113-4. - 2011, p. 271-293
|
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Industrieforschung | Industrial research | Slowenien | Slovenia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380176