Enhancing customer engagement behaviors via customer-to-customer interactions and identification
Vincent Jeseo, Matthew M. Lastner and Hulda G. Black
| Year of publication: |
2024
|
|---|---|
| Authors: | Jeseo, Vincent ; Lastner, Matthew M. ; Black, Hulda G. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 8, p. 975-993
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| Subject: | Structural equation modeling | Customer engagement behaviors (CEBs) | Customer identification | Customer-to-customer interactions (CCIs) | Service delivery | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Dienstleistungsmarketing | Services marketing | Strukturgleichungsmodell | Structural equation model | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-09-2023-0345 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015114639