Enhancing customer experience through AI-enabled content personalization in e-commerce marketing
Tarun Kumar Vashishth, Vikas, Kewal Krishan Sharma, Bhupendra Kumar, Sachin Chaudhary, and Rajneesh Panwar
| Year of publication: |
2025
|
|---|---|
| Authors: | Vashishth, Tarun Kumar ; Vikas ; Sharma, Kewal Krishan ; Kumar, Bhupendra ; Chaudhary, Sachin ; Panwar, Rajneesh |
| Published in: |
Advances in digital marketing in the era of artificial intelligence : case studies and data analysis for business problem solving. - Boca Raton : CRC Press,, ISBN 978-1-003-45044-3. - 2025, p. 7-32
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| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Online-Marketing | Internet marketing | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1201/9781003450443-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015196639