Enhancing customer happiness through corporate social responsibility : unveiling the impact of CSR on customer well-being
Cheonglim Lee, Yongju Kwon, Youjae Yi
| Year of publication: |
2024
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|---|---|
| Authors: | Lee, Cheonglim ; Kwon, Yongju ; Yi, Youjae |
| Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 25.2024, 4, Art.-No. 4, p. 219-230
|
| Subject: | Corporate social responsibility | Happiness | Warmth | Competence | Service type | Credence | Experience | Corporate Social Responsibility | Zufriedenheit | Satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lebensqualität | Quality of life |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.53728/2765-6500.1621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015398938