Enhancing customer loyalty in financial service through harnessing relationship marketing : the mediating effects of brand image
Shah Alam Kabir Pramanik, Md. Shah Azam, Md. Rakibul Hafiz Khan Rakib
| Year of publication: |
2024
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|---|---|
| Authors: | Pramanik, Shah Alam Kabir ; Azam, Md. Shah ; Rakib, Md. Rakibul Hafiz Khan |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 14.2024, 2, p. 181-205
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| Subject: | brand image | customer loyalty | financial services | mediating effects | online interaction | relationship marketing | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2024.138649 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064323