Enhancing customer satisfaction with chatbots : the influence of anthropomorphic communication styles and anthropomorphised roles
Ying Xu, Jianyu Zhang and Rui Chi and Guangkuan Deng
| Year of publication: |
2023
|
|---|---|
| Authors: | Xu, Ying ; Zhang, Jianyu ; Chi, Rui ; Deng, Guangkuan |
| Subject: | Anthropomorphic communication style | Anthropomorphised role | Chatbot | Customer satisfaction | Warmth perception | Kundenzufriedenheit | Kommunikation | Communication | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-06-2021-0041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319307