Enhancing customer targeting in e-commerce and digital marketing through AI-Driven personalization strategies
Suyash Bhardwaj, Nirmesh Sharma and Mausmi Goel, Vandana, Kirti Sharma, Vineeta Verma
| Year of publication: |
2025
|
|---|---|
| Authors: | Bhardwaj, Suyash ; Sharma, Nirmesh ; Goel, Mausmi ; Vandana ; Sharma, Kirti ; Verma, Vineeta |
| Published in: |
Advances in digital marketing in the era of artificial intelligence : case studies and data analysis for business problem solving. - Boca Raton : CRC Press, ISBN 978-1-003-45044-3. - 2025, p. 41-60
|
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Digitalisierung | Digitization | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1201/9781003450443-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015196656