Enhancing customer trust in peer-to-peer accommodation : a "soft" strategy via social presence
Shun Ye, Tianyu Ying, Lingqiang Zhou, Tianyi Wang
| Year of publication: |
2019
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|---|---|
| Authors: | Ye, Shun ; Ying, Tianyu ; Zhou, Lingqiang ; Wang, Tianyi |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 79.2019, p. 1-10
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| Subject: | Peer-to-peer accommodation | Trust | Social presence | Structural equation model (SEM) | China | Vertrauen | Confidence | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.11.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012012769