Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Yong-Sheng Chang (Department of Business Administration, Tamkang University, New Taipei City, Taiwan), Shyh-Rong Fang (Department of Marketing & Distribution Management, Hsiuping University of Science and Technology, Taichung City, Taiwan)
| Year of publication: |
July-September 2015
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|---|---|
| Authors: | Zhang, Yongsheng ; Fang, Shyh-Rong |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 3, p. 211-228
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| Subject: | export market orientation | export performance | internationalization | relationship marketing | industrial marketing | business marketing | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Export | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Unternehmenserfolg | Firm performance | Internationaler Markt | International market | Außenwirtschaftsförderung | Trade promotion | Außenhandelssektor | Foreign trade sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2015.1081014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413359