Enhancing financial performance : the power of customer metrics
V. Kumar and Nita Umashankar
| Year of publication: |
2012
|
|---|---|
| Authors: | Kumar, V. ; Umashankar, Nita |
| Published in: |
Handbook of marketing and finance. - Cheltenham [u.a.] : E. Elgar, ISBN 978-1-84980-272-7. - 2012, p. 9-42
|
| Subject: | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Betriebliche Kennzahl | Financial ratio |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552536