Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Riza Casidy, Walter Wymer, Aron O'Cass
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Casidy, Riza ; Wymer, Walter ; O'Cass, Aron |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 66.2018, p. 72-84
|
| Subject: | Hotel | Brands | Brand identification | Emotion | Relationship marketing | Relationship orientation | Share of wallet | Beziehungsmarketing | Markenführung | Brand management | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Marketingmanagement | Marketing management | Markenimage | Brand image | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2017.11.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011813817